IBM Press is a publishing partnership between IBM and Pearson and is the official publisher of IBM books for professionals and academia. Our mission is to publish the highest quality content for the critical topics facing today's business and technology students and professionals. With books designed to help educate business leaders, help users master the diverse range of technologies and solutions and prepare for IBM certifications, IBM Press books are an informative resource for knowledge that's critical for today's IT professional and throughout their careers.
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Getting Started with Data Science: Making Sense of Data with Analytics
By Murtaza Haider
Getting Started with Data Science takes its approach from worldwide best-sellers like Freakonomics and the books of Malcolm Gladwell: it teaches through a powerful narrative packed with unforgettable stories. Murtaza Haider offers careful, jargon-free coverage of basic theory and technique, backed with plenty of clear examples and practice opportunities. Everything's software and platform independent, so you can learn what you need whether you work with R, Stata, SPSS, SAS, or another toolset. Five senior IBM architects show you how to use information-centric views to give data a central role in project design and delivery. Using Common Information Models (CIM), you learn how to standardize the way you represent information, making it easier to design, deploy, and evolve even the most complex systems.
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
By Matthew Ganis, Avinash Kohirkar
Social Media Analytics is the complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM's pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain.
Practical Software Architecture provides detailed prescriptive and pragmatic guidance for architecting any real-world IT project, regardless of system, methodology, or environment. Mitra specifically identifies the artifacts that require emphasis and shows how to communicate evolving solutions with stakeholders, bridging the gap between architecture and implementation.
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