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IBM Press is a publishing partnership between IBM and Pearson and is the official publisher of IBM books for professionals and academia. Our mission is to publish the highest quality content for the critical topics facing today's business and technology students and professionals. With books designed to help educate business leaders, help users master the diverse range of technologies and solutions and prepare for IBM certifications, IBM Press books are an informative resource for knowledge that's critical for today's IT professional and throughout their careers.

To see a complete list of IBM Press titles, visit our Store. There you can both browse titles by topic and format, as well as see newly published and best-selling books.

Just Published

Common Information Models for an Open, Analytical, and Agile WorldCommon Information Models for an Open, Analytical, and Agile World
By Mandy Chessell, Gandhi Sivakumar, Dan Wolfson, Kerard Hogg, Ray Harishankar

To drive maximum value from complex IT projects, IT professionals need a deep understanding of the information their projects will use. Too often, however, IT treats information as an afterthought: the "poor stepchild" behind applications and infrastructure. That needs to change. Common Information Models for an Open, Analytical, and Agile World will help you change it. Five senior IBM architects show you how to use information-centric views to give data a central role in project design and delivery. Using Common Information Models (CIM), you learn how to standardize the way you represent information, making it easier to design, deploy, and evolve even the most complex systems.


Buy from IBMPressbooks.comBuy the Book $39.99 $31.99

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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight 
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd Edition
By Mike Moran, Bill Hunt

For years, Search Engine Marketing, Inc. has been an international best-seller, because it’s the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you've never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. This Third Edition shows how to holistically integrate organic search, paid search, and social media, so they all deliver far greater business value.


Buy from IBMPressbooks.comBuy the Book $44.99 $35.99

Pre-order from IBMPressbooks.comBuy the eBook $35.99 $28.79


Beyond Big Data: Using Social MDM to Drive Deep Customer Insight 
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
By Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson

In Beyond Big Data, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation. The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. Presenting incisive examples and up-to-date references throughout, the authors thoroughly review the technical issues associated with infusing Social MDM into your current approach to analytics, and operationalizing the knowledge you gain.

Sneak peek: Check out Chapter 4: Social MDM Reference Architecture

Buy from IBMPressbooks.comBuy the Book $34.99 $27.99

Buy from IBMPressbooks.comBuy the eBook $27.99 $22.39


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IBM Press Author Blog Roll

Read more about our authors' latest work and interests by checking out their blogs and twitter sites.

Scott Ambler and Mark Lines Blog
Authors of Disciplined Agile Delivery
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Roland Barcia
Author of Persistence in the Enterprise

Follow Joey Bernal on Twitter
Author of Web 2.0 and Social Networking for the Enterprise

Sandy Carter
Author of The New Language of Marketing and The New Language of Business
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Chris Eaton
Author of An Expert's Guide to DB2


James Mathewson, Frank Donatone, and Cynthia Fishel
Authors of Audience, Relevance, and Search
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Mike Moran
Author of Search Engine Marketing, Inc. and
Do It Wrong Quickly
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Craig Mullins Blog
Author of DB2 Developer's Guide
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Rawn Shah
Author of Service-Oriented Architecture (SOA) Compass: Business Value, Planning, and Enterprise Roadmap

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