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Common Information Models for an Open, Analytical, and Agile World
By Mandy Chessell, Gandhi Sivakumar, Dan Wolfson, Kerard Hogg, Ray Harishankar
To drive maximum value from complex IT projects, IT professionals need a deep understanding of the information their projects will use. Too often, however, IT treats information as an afterthought: the "poor stepchild" behind applications and infrastructure. That needs to change. Common Information Models for an Open, Analytical, and Agile World will help you change it. Five senior IBM architects show you how to use information-centric views to give data a central role in project design and delivery. Using Common Information Models (CIM), you learn how to standardize the way you represent information, making it easier to design, deploy, and evolve even the most complex systems.
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd Edition
By Mike Moran, Bill Hunt
For years, Search Engine Marketing, Inc. has been an international best-seller, because it’s the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you've never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. This Third Edition shows how to holistically integrate organic search, paid search, and social media, so they all deliver far greater business value.
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
By Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
In Beyond Big Data, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation. The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. Presenting incisive examples and up-to-date references throughout, the authors thoroughly review the technical issues associated with infusing Social MDM into your current approach to analytics, and operationalizing the knowledge you gain.
Sneak peek: Check out Chapter 4: Social MDM Reference Architecture
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