IBM Press is a publishing partnership between IBM and Pearson and is the official publisher of IBM books for professionals and academia. Our mission is to publish the highest quality content for the critical topics facing today's business and technology students and professionals. With books designed to help educate business leaders, help users master the diverse range of technologies and solutions and prepare for IBM certifications, IBM Press books are an informative resource for knowledge that's critical for today's IT professional and throughout their careers.
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd Edition
By Mike Moran, Bill Hunt
For years, Search Engine Marketing, Inc. has been an international best-seller, because it’s the one guide that can help you understand, plan, execute, and operate a successful search marketing program from start to finish, even if you've never done it before! Now, Mike Moran and Bill Hunt have rewritten this best-seller from cover-to-cover to help you drive even better results from search marketing. This Third Edition shows how to holistically integrate organic search, paid search, and social media, so they all deliver far greater business value.
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
By Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
In Beyond Big Data, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation. The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. Presenting incisive examples and up-to-date references throughout, the authors thoroughly review the technical issues associated with infusing Social MDM into your current approach to analytics, and operationalizing the knowledge you gain.
Sneak peek: Check out Chapter 4: Social MDM Reference Architecture
Performing Information Governance: A Step-by-step Guide to Making Information Governance Work
By Anthony David Giordano
Many books explain "why" Information Governance is important. Performing Information Goverance is the first book to offer detailed, best-practice help with execution: specific tasks, step-by-step guidance, and practical deliverables for making information governance work in any environment. Using case studies and practical activities, IBM's Anthony Giordano fully illuminates the "who, what, how, and when" of information governance.
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