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IBM Press is a publishing partnership between IBM and Pearson and is the official publisher of IBM books for professionals and academia. Our mission is to publish the highest quality content for the critical topics facing today's business and technology students and professionals. With books designed to help educate business leaders, help users master the diverse range of technologies and solutions and prepare for IBM certifications, IBM Press books are an informative resource for knowledge that's critical for today's IT professional and throughout their careers.

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Celebrating 10 Years of Learning

Throughout 2014, in honor of our 10th Anniversary, we’ll be showcasing Special Offers and sharing Author Insights. Join us as we celebrate the past decade and look ahead to the next.

Anniversary Sale



Just Published

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight 
Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
By Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson

In Beyond Big Data, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics – and using them to deliver intensely personalized customer experiences that go far beyond segmentation. The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional “big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. Presenting incisive examples and up-to-date references throughout, the authors thoroughly review the technical issues associated with infusing Social MDM into your current approach to analytics, and operationalizing the knowledge you gain.

Sneak peek: Check out Chapter 4: Social MDM Reference Architecture

Buy from IBMPressbooks.comBuy the Book $34.99 $27.99

Buy from IBMPressbooks.comBuy the eBook $27.99 $22.39

 

Performing Information Governance: A Step-by-step Guide to Making Information Governance WorkPerforming Information Governance: A Step-by-step Guide to Making Information Governance Work
By Anthony David Giordano

Many books explain "why" Information Governance is important. Performing Information Goverance is the first book to offer detailed, best-practice help with execution: specific tasks, step-by-step guidance, and practical deliverables for making information governance work in any environment. Using case studies and practical activities, IBM's Anthony Giordano fully illuminates the "who, what, how, and when" of information governance.

 

Buy from IBMPressbooks.comBuy the Book $49.99 $39.99

Buy from IBMPressbooks.comBuy the eBook $39.99 $31.99

 

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IBM Press Author Blog Roll

Read more about our authors' latest work and interests by checking out their blogs and twitter sites.
 

Scott Ambler and Mark Lines Blog
Authors of Disciplined Agile Delivery
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Follow Mark Lines on Twitter

 

Roland Barcia
Author of Persistence in the Enterprise
 

Follow Joey Bernal on Twitter
Author of Web 2.0 and Social Networking for the Enterprise
 

Sandy Carter
Author of The New Language of Marketing and The New Language of Business
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Chris Eaton
Author of An Expert's Guide to DB2
Technology

 

James Mathewson, Frank Donatone, and Cynthia Fishel
Authors of Audience, Relevance, and Search
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Mike Moran
Author of Search Engine Marketing, Inc. and
Do It Wrong Quickly
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Craig Mullins Blog
Author of DB2 Developer's Guide
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Rawn Shah
Author of Service-Oriented Architecture (SOA) Compass: Business Value, Planning, and Enterprise Roadmap
 

Ellice Uffer
IBM Press Marketing
 

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