In this chapter, we introduce the Social MDM Reference Architecture (Social MDM RA). We do this by embedding a master data management (MDM) system in the broader enterprise context of operational and analytical systems. With the rise of Big Data in information management, the architectural ecosystem for MDM systems is changing alongside the analytical systems. Social persona information, customer sentiment, etc. is analytics-derived using Big Data analytics. Thus it is not surprising that Social MDM solutions depend on new enterprise information architectures also able to deliver Big Data solutions. We will show you in the Architecture Overview how the ecosystem in which Social MDM solutions live evolved over the last few years by showing you the old and the new environment.
Using a component model comprised of a component relationship diagram providing a static perspective of the key components, as well as some component interaction diagrams providing dynamic views, we introduce the Social MDM RA on a more detailed level.