Why Businesses Are Adopting Mobile Applications
Across the globe, more people are using mobile devices, which are increasingly user-friendly and intuitive, as their primary means of obtaining information and requesting services over the Internet. In addition, most enterprises realize that the users of their business applications have shifted from traditional personal computers (desktops and laptops) to mobile devices (smart phones and tablets) as a means to access web-based information. This applies whether the intended user for the application is a direct customer, employee, or business partner.
This crucial shift in end user behavior has motivated enterprises to develop mobile channels for their existing business applications, and to plan for new kinds of applications that can exploit the unique characteristics of mobile devices. While there certainly is value in producing a mobile app user interface for an existing business application, the users of mobile applications have come to expect more from their mobile experience.