James Mathewson has followed the Web since 1994, first as a contributing editor specializing in Web publishing and search for ComputerUser magazine, and later as the editor in chief of the magazine and its Web site. Since leaving ComputerUser in 2004, James has worked for IBM as a Web developer and Web content editor. In his current role as editor-in-chief of ibm.com, James sets standards, and creates and delivers education to improve the effectiveness of IBM's Web content. James has trained more than 1000 writers, editors, and content strategists on Web content quality and search engine optimization (SEO) within IBM.
- Is Google's "Search Your World" Evil?
- Mar 29, 2012
- The Elephant in the Google Offices
- Feb 9, 2012
- Three Strategies for SEO Post Google Panda
- Jan 18, 2012
- The Importance of the New Googlebot
- Dec 19, 2011
- Two Common Myths of Web Design and Information Architecture
- Oct 19, 2011
- Social Search and Social ROI, Part 3: How Will Google+ Change Social Search?
- Sep 20, 2011
- Social Search and Social ROI, Part 2: Cracking the Link Equity Code in Terms of Social Influence
- Jul 19, 2011
- Social Search and Social ROI, Part 1: SEO and Social Media Strategies Converge
- Apr 25, 2011
- Google Gets Tough on Black-Hat SEO
- Apr 11, 2011
- What to Do About Do Not Track
- Mar 7, 2011
- Is Facebook Free and Open Enough?
- Jan 20, 2011
- Content Marketing: The New ROI is All About Engagement
- Jan 3, 2011
- Search Is Not Just a Tactic
- Dec 2, 2010
- The Search-First Approach to Content Strategy
- Oct 12, 2010
- Are You Prepared for the Semantic Web?
- Sep 16, 2010
- Writing for Web Users Implies Writing for Search Engines
- May 5, 2010