Sandy Carter

Sandy Carter

Sandy Carter is Vice President, Social Business Evangelism, in which capacity she is responsible for helping to set the direction for IBM’s Social Business initiative. Social Business is a more than $200 billion marketplace.

Her career history is impressive. She has been a Chief Marketing Officer, Chief Sales Officer, Chief Software Alliance Officer, Business Leader, and Strategist who has successfully leveraged social techniques to drive business success. She and her teams have been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques.

In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channel’s CRN magazine named her one of the 100 most powerful women in channels in 2010 and 2009. Ms. Carter is the best-selling author of two books: The New Language of Business: SOA & Web 2.0, which won the Platinum MarCom Award in 2008, and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, which won the Silver MarketingSherpa award in 2009. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.

She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named Best Speaker by Baptie & Company for receiving the highest speaker rating at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the Top 25 Women in Tech to Watch list in 2010.

Ms. Carter holds a Bachelor of Science degree in computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.

Visit her best-rated blog at and her Twitter account at

Using Social Media to Create a New Type of Social Business: Design for Reputation and Risk Management
Sep 21, 2011
Sandy Carter on the Biggest Myths of Marketing 2.0
Jul 27, 2009
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, Part 1 (Audio Podcast Transcript)
May 4, 2009
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, Part 2 (Audio Podcast Transcript)
May 4, 2009
The New Language of Marketing 2.0: Listening and Analyzing in the Global World
Mar 5, 2009
Introduction to the New Language of Marketing
Mar 4, 2009
National Environmental Policy Act
Nov 8, 2008
Personal Branding
Nov 8, 2008
Case Study: Role-Based Marketing Links Sales and Marketing Across IBM Software Group
Nov 5, 2008
Focus on the IBM Service Oriented Architecture (SOA) Society and Integrating Individual Communities
Nov 5, 2008
Greenwashing Lessons Learned
Nov 5, 2008
How Do You Apply to Win a Marketing Award?
Nov 5, 2008
Marketing as a Change Agent Working Across Multiple Disciplines and Divisions
Nov 5, 2008
Other Glimpses of Second Life Use
Nov 5, 2008
Public Virtual Worlds: Ready for Corporate Prime Time?
Nov 5, 2008
Relationship and Word of Mouth: Rackspace
Nov 5, 2008
Second Life—Getting Started
Nov 5, 2008
The Importance of the Open Standards Decision on Marketing WebSphere
Nov 5, 2008
Trend Spotting: How Do You Do It?
Nov 5, 2008
Turbo Blog—Todd Watson, Top Blogger at IBM
Nov 5, 2008
Zen and the Art of Social Media in Public Relations, By Kathleen Keating, Founder, FastStartPR
Nov 5, 2008
SOA and Web 2.0: Putting It All Together
Dec 28, 2007