Welcome to IBM Press

Social Media Must-Reads

Computerworld Names The Social Factor One of "5 Must-Read Books" in Social Media Marketing

Computerworld recently compiled their guide to five "must-read" books on social media marketing designed to "help answer your queries, plan your strategy and get you on the road to better communications with your customers." In the article, Todd R. Weiss says, "...If you want a clear and ultra-detailed look at how social media marketing ties in with human thinking and behavior, collaborative communications, our mobile society and IT innovations from cloud computing to open source software, then The Social Factor adds some fascinating analyses to the puzzle."

Featured Introductory Offer: Save 35% on this title, plus get FREE ground shipping in the US, when you use Coupon Code IBM8901 during checkout at ibmpressbooks.com.
 

Recently Published

IBM Lotus Connections 2.5: Planning and Implementing Social Software for your Enterprise
by Stephen Hardison, David Byrd, Gary Wood, Tim Speed, Michael Martin, Suzanne O. Minassian, Jason Moore, Morten Kristiansen

In this book, a team of IBM Lotus Connections experts thoroughly introduces the newest product—including profiles, activities, blogs, communities, easy social bookmarking, personal home pages—and they cover every facet of planning, deploying, and using it successfully. The authors cover both business and technical issues, and present IBM's proven best-practices methodology for successful implementation.

Featured Offer: Save 35% on this title, plus get FREE ground shipping in the US when you use Coupon Code IBM0531 at ibmpressbooks.com.
 

Thank You from IBM Press

IBM Press thanks all Lotusphere 2010 attendees for making IBM Lotus Connections 2.5 and The Social Factor two of the best-selling books at the show. Those who didn't make it to Lotusphere can take advantage of our special offers this month (using coupon codes mentioned above) to order each of these books on ibmpressbooks.com at a 35% discount, plus free shipping in the US.
 

Upcoming Events

Pulse 2010:
Meet the Author
February 21-24, 2010
Are you planning to attend Pulse 2010 in Las Vegas? If so, be sure to stop by the conference bookstore on Tuesday, February 23 from 11:30am to 12:30pm to meet Tim Raducha-Grace, co-author of The Business of IT: How to Improve Service and Lower Costs.
 

Enterprise Software Development Conference
March 1-3, 2010
With keynotes, workshops, and technical classes by experts like Robert Martin and Kent Beck, ESDC is the place to be for software developers, architects, and development managers to sharpen your skills and learn from the industry's brightest minds. IBM Press newsletter subscribers can receive a $100 discount off the Full Event Passprt and/or gain free admission to the exhibits by inserting the code MEDIASPONSOR when registering at www.go-esdc.com.
 

Free Webcast Available Now

The Greening of IT Webcast with John Lamb
Watch this 60-minute, previously-recorded webcast where top green IT expert John Lamb, author of The Greening of IT, will present compelling reasons why businesses must move quickly to establish more efficient technology practices.
 

Rough Cuts: Access Future Best-Sellers as They're Being Written

Getting Started with IBM WebSphere sMash (Rough Cut)
by Ronald Lynn, Karl Bishop, Brett King

Master WebSphere sMash, IBM's breakthrough environment for rapidly delivering next-generation Web 2.0 applications, mashups, and services! This new Rough Cut presents techniques for creating enterprise-class Web applications far more rapidly than conventional Java or .NET permits. Three leading IBM experts, including members of the WebSphere sMash development team, introduce WebSphere sMash capabilities and agile best practices through sample projects based on real life scenarios.
 

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content (Rough Cut)
by James Mathewson, Frank Donatone, and Cynthia Fishel

These authors assert and explain how writing for the web is fundamentally different from writing for print. Their book helps writers, editors, and content strategists write effectively for the Web by taking into account how search and social media usage affects readership and audience. Readers will learn how to attract a target audience to content that is relevant to them and how to demonstrate this relevance when their target audience arrives on the site.
 

Become a Fan on Facebook

IBM Press is now on Facebook – become a fan today and keep up with new releases and special announcements.