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Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable ResultsFor every marketer, strategist, executive, and entrepreneurSandy Carter’s breakthrough ANGELS approach is a step-by-step framework for success:
Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market includes information, case studies, and working examples for next generation marketing strategies such as:
What People Are Saying About The New Language of Marketing 2.0:"Innovation and technology drive today’s competitive advantage. Using both in marketing techniques can help you turn your marketing from a whisper to a scream. Using the case study method, Sandy’s book shows you how!" The New Language of Marketing 2.0 on FacebookFacebook is one of today's hottest social networking outlets—it's a great place to learn from the wide range of experiences of an international community. It's also an ideal vehicle for targeted marketing to a self-selected audience. We invite you to visit our Facebook pages and join us in a conversation about Marketing 2.0—how you're using it, how you're not using it, and where you'd like to see it go. >> Become a Fan of the book New PodcastsListen to Sandy Carter discuss her book and the benefits of Marketing 2.0 in this two-part, in-depth interview conducted by Roy Young, president of MarketingProfs: Part 1 • Part 2 About Sandy CarterSandy Carter is IBM’s vice president of SOA and WebSphere marketing, strategy, and channels. She is responsible for IBM’s cross-company, worldwide SOA initiatives and is in charge of one of IBM’s premier brands, IBM WebSphere. Carter is known for her outstanding innovative Marketing 2.0; she has led the brand to win 14 industry marketing awards in the past year. Embracing the new global world, Carter has traveled to more than 59 countries to meet with customers and partners while assisting IBM’s SOA initiatives to earn third-party validation and top leadership rankings by analysts and pundits alike. She has combined her marketing prowess with her love of technology by being a constant student of the new world and leveraging the new Web 2.0 tools of social networking, serious gaming, twitter, viral, and blogging. Carter is an active member of Women in Technology International (WITI) and a member of the WITI Executive Advisory Council, the Marketing Focus Advisory Council (where she was named winner of the Best Speaker Award), the chief marketing officer (CMO) Inner Circle, and the American Management Association (AMA). She also serves as a board member of the Grace Hopper Industry Advisory Committee and is the co-lead of IBM Partnership Executive at Duke University. Carter is listed in Madison’s Who’s Who and is a founding member of the WITI Global Executive Network (GEN) program for senior executive women. Carter is a frequent speaker at industry events sponsored by Infoworld magazine, Gartner Group, IDC, Forrester, and the WITI. Twice she has won the AIT Global’s most valuable member of the year award for the United Nations ICT for Sustainable Development. She holds a bachelor of science degree from Duke University and an MBA from Harvard Business School. In addition to The New Language of Marketing 2.0, Sandy Carter is also the author of The New Language of Business: SOA and Web 2.0 from IBM Press Books (also available as an eBook). >> Follow Sandy on Twitter |
