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Bonus Content for The New Language of Marketing 2.0:
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Sidebar: Role-Based Marketing Links Sales and Marketing Across IBM Software Group
Coke and Mentos: EepyBird combines the power of entertainment and marketing to assist companies in lightly branding their products. Here's a Diet Coke and Mentos video for your enjoyment.
Sidebar: Greenwashing Lesson Learned
Green-Bola: When you power your green strategy with the Smart SOA™ approach, your company can optimize resources and achieve greater agility across business processes. IBM’s Smart SOA™ approach can help drive process efficiency with features like carbon management dashboards, energy management capabilities, green supply chain management and application infrastructure virtualization. Your technology infrastructure becomes a flexible environment that can be re-used and re-purposed, not ripped and replaced. For additional information, visit www.ibm.com/soa/green.
 | SOA Movie: The mysterious disappearance of AFTer inc Founder and CEO Frank Masters leaves the keys to the kingdom in the hands of one Michael Kendell—a man returning home to the company that started his career. Times change and TROUBLE is the new status quo, as Mike must now survive financial and technical disaster if he's to save this once-great enterprise. But with the help of a brilliant IT Architect and a shadowy "Deep Throat" guide, Mike will have to UNLOCK THE SECRETS of his business—ESCAPE DANGER—and SAVE HIS COMPANY...before it's too late. Watch video |
SOA Jam: Now you can join in on the SOA Jam and let us know your thoughts on best practices as well as your questions & concerns. The jam is open to everyone: customers, IBM Business Partners, University professors and students, analysts, the press, industry and IBM experts. Through the Jam's different discussion forums, you have the opportunity to interact with expert moderators as well as thousands of people around the world who are interested in accelerating the conversation around SOA. IBM already has many active communities focused on SOA—for additional details on joining any of the communities, visit www-01.ibm.com/software/solutions/soa/smart_soa_social_network.html.
Sidebar: Zen and the Art of Social Media in Public Relations, by Kathleen Keating, Founder, FastStartPR
Twitter: Twitter has provided us with an ideal way to reach and foster a real-time community of brand evangelists and key influencers. Follow us on Twitter: http://twitter.com/smartsoa
Widget: The SOA web widget is a dynamic, mini-application that consolidates the latest IBM Smart SOA™ resources and information at your fingertips. Streaming RSS Feed ensures you always have the latest SOA information with continuously updated views and links to updated videos, case studies, presentations, newsletters, events and more – directly from your desktop. Learn more on the IBM site and watch the video below. (Click image below to view video)
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Newsletter: The monthly IBM SOA Newsletter brings you the latest information, best practices, technical tips, resources and more, on service oriented architecture (SOA). Whether you are just getting started with SOA or you’re expanding your solutions portfolio, this complimentary newsletter will give you concise how-to’s, plus upcoming events that will help you to put the promise and the power of SOA to work for your business. Don’t miss out on any issues—subscribe today!
Smart SOA™ Social Network flash: With the Smart SOA™ Social Network, IBM is building a simple way for these disparate groups to connect with a much larger community. The SOA Exchange, the online component of the Smart SOA™ Social Network will provide role, industry, and geography based communities. (Click image below to view video)
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Marketing 2.0 Starter Kit: A starter set of seven recommended new interactive vessels for brand and product content help you focus on your integrated plan, with both traditional and non-traditional elements. Download the Marketing 2.0 Starter Kit .pdf.
Sidebar: Focus on the IBM Service Oriented Architecture (SOA) Society and Integrating Individual Communities
Sidebar: Second Life—Getting Started
Sidebar: Other Glimpses of Second Life Use
Sidebar: Turbo Blog—Todd Watson, Top Blogger at IBM
Blog: Sandy Carter: Service Oriented Architecture – Off the Record Blog
Blog: Todd Watson, one of IBM's top bloggers: Turbo Blog
Sidebar: Public Virtual Worlds: Ready for Corporate Prime Time? by Scott Randall, BrandGames
Innov8 trailer: INNOV8 is an interactive, 3-D business simulator designed to teach the fundamentals of business process management (BPM) and bridge the gap in understanding between business leaders and IT teams in an organization. This type of serious gaming—simulations which have the look and feel of a game but correspond to non-game events or processes such as business operations—has emerged as a successful method to train students and employees and accelerate the development of new skills. (Click image below to view video)
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KAI flash: "Key Agility Indicators," or KAIs, help businesses measure how well they are sensing and responding to fluctuations in customer demand and proactively monitoring key business processes. Check out this demo for additional details. (Click image below to view video)
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MVM flash: The Sears Virtual Model Demonstration is an example of how you can put the customer at the center of an experience. Instead of simply providing a catalog of apparel, Sears provides the means to show how apparel would look on You in a 3-D virtual dressing room! (Click image below to view video)
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Sidebar: The Importance of the Open Standards Decision on Marketing WebSphere, by Karla Norsworthy
Sidebar: Marketing as a Change Agent: Working Across Multiple Disciplines and Divisions
 | 10th Anniversary WebSphere book: The 10-year anniversary WebSphere book celebrates the human story behind the development of the industry leading IBM WebSphere software family. This fascinating story is highlighted by the work of innovative research scientists, and how software engineers, dedicated IBM Business Partners, and a creative customer team came together to transform business and create the SOA runtime platform of choice. The story recounts how all these elements converged to transform business in the age of the Internet. Above all, it reveals how the human spirit can overcome challenges to achieve greatness. Learn more about the book. |
Sidebar: Trend Spotting: How Do You Do It?
From The World Future Society in “The Art of Foresight” publication, © 2005 World Future Society, 7910 Woodmont Avenue, Suite 450, Bethesda, Maryland 20814, U.S.A. Telephone 1-301-656-8274. www.wfs.org
