Web 2.0 and Social Networking Special Offers

Whether you're a marketer or technical professional using social networking for community outreach or within the enterprise, we have books to help. Enjoy chapters from these stellar titles on navigating social media, energizing the channel, optimizing content, and more.

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Featured Titles

Get Bold: Using Social Media to Create a New Type of Social Business
  Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
  The Social Factor

Multisite Commerce


Web 2.0 and Social Networking for the Enterprise


Do It Wrong Quickly


Search Engine Marketing, Inc., Second Edition



The New Language of Marketing 2.0




IBM Press in Information Week

The article IBM Adds Heft To Enterprise 2.0 in InformationWeek.com reviews two books, Web 2.0 and Social Networking for the Enterprise and The Social Factor, and finds them to be a complementary pair. The writer recommends the two books to “provide a sound intro for managers looking to get pointed in the right direction so they can help their organizations get beyond the hype and extract some real value from E2.0 technologies.”



New and Best-Selling Books Now 35% Off*, plus Free Shipping

IBM Press is pleased to offer several new books as well as our most popular Marketing titles at a very attractive 35% discount off the list price*. And we continue to offer FREE ground shipping for all orders in the US.

Purchase any of the six titles featured at left and enter coupon code MARKETING during checkout to receive your discount.


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