Web 2.0 and Social Networking Special Offers

Whether you're a marketer or technical professional using social networking for community outreach or within the enterprise, we have books to help. Enjoy chapters from these stellar titles on navigating social media, energizing the channel, optimizing content, and more.

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Featured Titles

Get Bold: Using Social Media to Create a New Type of Social Business
  Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
  The Social Factor

Multisite Commerce

 

Web 2.0 and Social Networking for the Enterprise

 

Do It Wrong Quickly

Reviews
Podcasts

Search Engine Marketing, Inc., Second Edition

Reviews
Podcasts

 

The New Language of Marketing 2.0

Reviews
Podcasts

 

 

 
IBM Press in Information Week

The article IBM Adds Heft To Enterprise 2.0 in InformationWeek.com reviews two books, Web 2.0 and Social Networking for the Enterprise and The Social Factor, and finds them to be a complementary pair. The writer recommends the two books to “provide a sound intro for managers looking to get pointed in the right direction so they can help their organizations get beyond the hype and extract some real value from E2.0 technologies.”

 

   

New and Best-Selling Books Now 35% Off*, plus Free Shipping

IBM Press is pleased to offer several new books as well as our most popular Marketing titles at a very attractive 35% discount off the list price*. And we continue to offer FREE ground shipping for all orders in the US.

Purchase any of the six titles featured at left and enter coupon code MARKETING during checkout to receive your discount.
 


Featured Podcasts

Creation vs. Curation: Sorting Out the Content Strategy around Aggregated Content

From Kristina Halvorson (author of Content Strategy for the Web, from Peachpit Press) and James Mathewson (a co-author of Audience, Relevance, and Search). Moderated by Mike Moran, author of Search Engine Marketing, Inc. and Do It Wrong Quickly.

This 4-part audio podcast series explains the challenges companies face when presenting aggregated content to their users, and helps you think about how to create better aggregation user experiences.
Listen now

 

Social Media and Search
Mike Moran and Bill Hunt are interviewed by fellow search expert Heather Lloyd-Martin (author of Successful Search Engine Copywriting) on key topics surrounding search engine marketing. In part 3, they are joined by noted author David Meerman Scott.
Listen now

 


 


 
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