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IBM's Sandy Carter, VP of SOA & WebSphere Strategy, Channels & Marketing, presents concepts from her book, The New Language of Business: SOA and Web 2.0.
Podcast: Part 1 Focuses on the relationship between SOA and Web 2.0
Podcast: Part 2 Discusses what SOA means for organizations of all sizes and examines growth opportunities for SOA
Podcast: Part 3 Provides real-world examples of companies who have achieved success by aligning information technology with business goals through an SOA
“This book clearly shows how today’s industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and people–and it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone.”
–Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton
“It’s easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I’d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs.”
–Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC
“A very valuable read. In today’s globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA.”
–Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
“Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBM’s in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA.”
–Judith Hurwitz, President & CEO, Hurwitz & Associates, coauthor,
Service Oriented Architectures for Dummies
“Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading.”
–Carol Baroudi, coauthor Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group
“The New Language of Business: SOA & Web 2.0 is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals.”
–From the foreword by Steve Mills, Senior Vice President and Group Executive, IBM Software Group
There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively.
They must become flex-pon-sive*.
Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM’s top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change.
Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most.
Drive competitive advantage through Service Oriented Architecture
Leverage the value of business process components and IT services
Achieve one version of the truth–finally!
Use information as a service to improve business insight and reduce risk
Master SOA governance and the service lifecycle
Manage IT infrastructure for business results, both short-term and long-term
Start fast: choose from three winning approaches
Get quick wins with business process management, collaboration or information
Implement on demand: what works–and what doesn’t
Discover key success factors–and ten critical mistakes to avoid
Create the flex-pon-sive* business!
•Learn the secrets of success from industry leaders at organizations of all sizes, from over 50 countries–and why SOA was unanimously chosen as the best way to address their challenges
•Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field
•Understand what it means to be flex-pon-sive*–and how your organization can get there
In The New Language of Business, senior IBM executive Sandy Carter demonstrates how to leverage SOA, Web 2.0, and related technologies to drive new levels of operational excellence and business innovation.
Writing for executives and business leaders inside and outside IT, Carter explains why flexibility and responsiveness are now even more crucial to success–and why services-based strategies offer the greatest promise for achieving them.
You’ll learn how to organize your business into reusable process components–and support them with cost-effective IT services that adapt quickly and easily to change. Then, using extensive examples–including a detailed case study describing IBM’s own experience–Carter identifies best practices, pitfalls, and practical starting points for success.
Build the flex-pon-sive* business
* Flex-pon-sive* companies respond with lightning speed and agility to rapidly changing business needs. Flex-pon-sive* companies are focused on processes that are enabled for change through IT.
Part I: Start at the Beginning–The Business
Chapter 1: The Innovation Imperative
Chapter 2: What Is Flex-pon-sive*?
Chapter 3: Deconstructing Your Business: Component Business Model
Part II: A Flexible Business Requires Flexible IT
Chapter 4: SOA as the DNA of a Flex-pon-sive* and Innovative Company
Chapter 5: SOA Key Concepts
Chapter 6: SOA Governance and Service Lifecycle
Chapter 7: Three Business-Centric SOA Entry Points
Chapter 8: What about Web 2.0 and SOA? Are They Related?
Part III: How to Implement Flex-pon-sive* in Your Business
Chapter 9: The Top 10 Don’ts!
Chapter 10: Case Study: IBM
Chapter 11: Putting It All Together
6 of 6 people found the following review helpful
SOA as a Business Philosophy,
This review is from: The New Language of Business: SOA & Web 2.0 (Hardcover)Is Service-Oriented Architecture primarily about technology or business? Sandy Carter, Vice President for SOA and Websphere at IBM, comes down squarely on the side of business. In The New Language of Business: SOA and Web 2.0, Carter defines Service-Oriented Architecture as "a business-driven IT architectural approach that supports integrating your business as linked, repeatable business tasks or services" (44). Her introduction to SOA is geared for CI0's who need to make a business case for designing and implementing an SOA.
Carter's strongest chapters focus on conceiving of the enterprise as sets of services and processes. Her third chapter, titled "Deconstructing Your Business: Component Business Model," provides an excellent guide for breaking down a business into a sets of discrete components, which can then be sorted out into commodity and differentiating activities. This component business model can serve as a road map for deciding which activities to outsource and... Read more
9 of 12 people found the following review helpful
SOA the next big thing? Not so Fast my Friend,
This review is from: The New Language of Business: SOA & Web 2.0 (Hardcover)The complexity of the content in this book came at no surprise due to my limited background knowledge of information technology. If you are planning to read this book in hopes of gaining a broad understanding, forget it. Even the author specifically states in her forward section that a general sense of understanding is a prerequisite. However, there are numerous blogs and articles outlining this controversy that are readily available, which will help supplement the content in this book.
Being the novice that I am, I needed to find a perspective that challenged Sandy Carter's secrets for success. Conceptually, the idea of being "flex-pon-sive" appears to be more common-sense than ground-breaking. I mean if SOA and Web 2.0 can create as much value as Sandy Carter claims, why the entire business community isn't rushing to implement these technologies into its IT systems. Therefore, I decided to go to the one source that I could count on to provide an "alternate... Read more
beware the edition you order and prices too good to be true,
Amazon Verified Purchase(What's this?)
This review is from: The New Language of Business: SOA & Web 2.0 (Hardcover)I ordered this book "new" from an Amazon marketplace seller. $3.00 + $3.99 shipping.
What I received was in fact a "Special Edition Compliments of IBM" that had only 4 of the chapters from the "real" book (and they were the chapters with the most consultant-speak blather in them).
I note that the back of the book says "NOT FOR RESALE" on it, so I'd imagine the seller (whose name I've forgotten) is breaking the law.
Part I: Start at the Beginning–The Business 1
Chapter 1: The Innovation Imperative 3
Chapter 2: What Is Flex-pon-sive*? 13
Chapter 3: Deconstructing Your Business: Component Business Model 23
Part II: A Flexible Business Requires Flexible IT 41
Chapter 4: SOA as the DNA of a Flex-pon-sive* and Innovative Company 43
Chapter 5: SOA Key Concepts 75
Chapter 6: SOA Governance and Service Lifecycle 105
Chapter 7: Three Business-Centric SOA Entry Points 135
Chapter 8: What about Web 2.0 and SOA? Are They Related? 179
Part III: How to Implement Flex-pon-sive* in Your Business 199
Chapter 9: The Top 10 Don’ts! 201
Chapter 10: Case Study: IBM 223
Chapter 11: Putting It All Together 243
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