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Search Engine Marketing, Inc. I, II, III, and IV LiveLessons (Video Training): Lesson 8: Define Your Search Marketing Strategy (Downloadable Version)

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  • Accessible from your Account page after purchase. Requires the free QuickTime Player software.

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  • Description
  • Updates
  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-13-265462-8
  • ISBN-13: 978-0-13-265462-3

Containing 33+ minutes of video instruction in this LiveLessons you learn about the strategic decisions required for organization-wide success. You will learn how choose your program’s scope, decide which groups will perform various search marketing tasks, and decide whether you will work with a search marketing vendor or run a completely in-house program. Finally, you will learn how to project the cost of your own search marketing program.

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