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Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Part III, Lesson 14B: Optimize Your Paid Search Program (Downloadable Version)
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- About this video
Additional sample videos, individual lessons and other formats are available here.
- Copyright 2012
- Edition: 1st
- Downloadable Video
- ISBN-10: 0-13-301589-0
- ISBN-13: 978-0-13-301589-8
Containing 47+ minutes of video instruction in this is Part 2 of a 2 part lesson on paid search. In this lesson you learn how to make paid search operation. Although many search marketing techniques apply equally to organic and paid search, many tasks are specific to paid placement. Find out how to set up your paid search program step-by-step, manage your campaigns, and make adjustments along the way.
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