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Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization

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  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.

  • Description
  • Sample Content
  • Updates
  • Copyright 2010
  • Dimensions: 6 X 9
  • Pages: 312
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-700489-3
  • ISBN-13: 978-0-13-700489-8

The Hands-On Guide to Thriving with Web 2.0 and Social Networking

  • Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity
  • Embrace, support, and manage social networking so it works for you, not against you
  • Best practices and new case studies from IBM® and many of its most innovative portal and social networking sites

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.

Online Sample Chapter

The Relationship Between Web 2.0 and Social Networking

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Table of Contents

Foreword     xv

Preface     xix

Acknowledgments     xxi

About the Author     xxiii

Chapter 1: Web 2.0 and Social Networking     1

Chapter 2: Portals in the Enterprise     29

Chapter 3: Ajax, Portlets, and Patterns     61

Chapter 4: Social Software for the Enterprise     99

Chapter 5: Team Collaboration and Content Sharing     121

Chapter 6: Mashing up Data and Applications     151

Chapter 7: Enterprise Search Strategies     189

Chapter 8: Web 2.0 Security and Performance     203

Chapter 9: Managing a Changing Social World     227

Chapter 10: IBM Case Studies     251

Index     275


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